Firefly Privacy Policy

Privacy Policy

We take your privacy seriously and we will do our best to safeguard your personal information. This policy explains what we do with your data when it is collected through our website.

Our website collects data to help us understand our customer better. It may track what users read, and if they buy a product, what they are interested in. Basically, it helps us build a better business. By knowing our customers better, we can meet their needs more efficiently. It can also help us find you in our system if you contact us later regarding our products or purchases. Consenting to our use of cookies in accordance with the terms of this policy when you first visit our website permits us to use cookies every time you visit our website

The following types of personal information may be collected, stored, and used:

Information about your computer including your IP address, geographical location, browser type and version, and operating system
Information about your visits to and use of this website including the referral source, length of visit, page views, and website navigation paths.
Information that you enter when you register with our website, such as your email website.
Information that is generated while using our website, including when, how often, and under what circumstances you use it.
Information relating to anything you purchase, services you use, or transaction you make through our website, which includes your name, address, telephone number, email address, and credit card details.
Information that you post to our website with the intention of publishing it on the internet.
Any other personal information you send to us.

Using Personal Information

Personal information submitted to us through our website will be used for the purposes specified in this policy or on the relevant pages of the website. We may use your personal information for the following:

Administering our website and business
Personalizing our website for you
Enabling your use of the services available on our website
Sending you goods purchased through our website
Supplying services purchased through our website
Sending statements, invoices, and payment reminders to you, and collecting payments from you.
Sending you marketing communications relating to our business or the businesses of third parties which we think may be of interest to you.
Providing third parties with statistical information about our users.
Dealing with inquiries and complaints made by or about you relating to our website
Keeping our website secure and prevent fraud.
Verifying compliance with the terms and conditions governing the use of our website.
Other uses. If you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the license you grant us.
Your privacy settings can be used to limit the publication of your information on our website and can be adjusted using privacy controls on the website. We will not, without your expressed consent, supply your personal information to any third party for their or any other third party’s direct marketing.

Disclosing personal information

We may disclose your personal information to any of our employees, officers, insurers, professional advisers, agents, suppliers, or subcontractors as reasonably necessary for the purposes set out in this policy.We may disclose your personal information to any member of our group of companies (this means any potential subsidiaries, an ultimate holding company and all its subsidiaries) as reasonably necessary for the purposes set out in this policy.

We may disclose your personal information:

to the extent that we are required to do so by law;
in connection with any ongoing or prospective legal proceedings;
in order to establish, exercise, or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);
to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling; and
to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information. Except as provided in this policy, we will not provide your personal information to third parties.

Retaining personal information

This states data retention policies and procedures, which are designed to help ensure that we comply with our legal obligations regarding the retention and deletion of personal information. Personal information that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.We will retain documents (including electronic documents) containing personal data:

to the extent that we are required to do so by law;
if we believe that the documents may be relevant to any ongoing or prospective legal proceedings; and
in order to establish, exercise, or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).

Security of your personal information

We will take reasonable technical and organizational precautions to prevent the loss, misuse, or alteration of your personal information.
We will store all the personal information you provide on our secure (password- and firewall-protected) servers.
All electronic financial transactions entered into through our website will be protected by encryption technology.
You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
You are responsible for keeping the password you use for accessing our website confidential; we will not ask you for your password (except when you log in to our website).

Amendments

We may update this policy from time to time by publishing a new version on our website. You should check this page occasionally to ensure you understand any changes to this policy.

Your rights

You may instruct us to provide you with any personal information we hold about you; provision of such information will be subject to the following:

the payment of a $50 processing fee
the supply of appropriate evidence of your identity (we will usually accept a photocopy of your passport certified by a notary plus an original copy of a utility bill showing your current address).
We may withhold personal information that you request to the extent permitted by law. You may instruct us at any time not to process your personal information for marketing purposes. In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.
You may update your data with us. Please let us know if the personal information that we hold about you needs to be corrected or updated.

Third party websites

Our website includes hyperlinks to, and details of, third party websites. We have no control over, and are not responsible for, the privacy policies and practices of third parties.

Our website uses cookies. A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed. Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies. We may use both session and persistent cookies on our website. 1. The names of the cookies that we use on our website, and the purposes for which they are used, are set out below:

we use Google Analytics and Adwords on our website to recognize a computer when a user visits the website / track users as they navigate the website / enable the use of a shopping cart on the website / improve the website’s usability / analyze the use of the website / administer the website / prevent fraud and improve the security of the website / personalize the website for each user / target advertisements which may be of particular interest to specific users
Most browsers allow you to refuse to accept cookies—for example: a. in Internet Explorer (version 10) you can block cookies using the cookie handling override settings available by clicking “Tools,” “Internet Options,” “Privacy,” and then “Advanced”; b. in Firefox (version 24) you can block all cookies by clicking “Tools,” “Options,” “Privacy,” selecting “Use custom settings for history” from the drop-down menu, and unticking “Accept cookies from sites”; and c. in Chrome (version 29), you can block all cookies by accessing the “Customize and control” menu, and clicking “Settings,” “Show advanced settings,” and “Content settings,” and then selecting “Block sites from setting any data” under the “Cookies” heading. Blocking all cookies will have a negative impact upon the usability of many websites. If you block cookies, you will not be able to use all the features on our website.
You can delete cookies already stored on your computer—for example: a. in Internet Explorer (version 10), you must manually delete cookie files (you can find instructions for doing so at http://support.microsoft.com/kb/278835 ); b. in Firefox (version 24), you can delete cookies by clicking “Tools,” “Options,” and “Privacy”, then selecting “Use custom settings for history”, clicking “Show Cookies,” and then clicking “Remove All Cookies”; and c. in Chrome (version 29), you can delete all cookies by accessing the “Customize and control” menu, and clicking “Settings,” “Show advanced settings,” and “Clear browsing data,” and then selecting “Delete cookies and other site and plug-in data” before clicking “Clear browsing data.”
Just so you know- deleting cookies will have a negative impact on the usability of many websites.